For a guide to skiing go here
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Innovative Solutions to
Increase revenue
Reduce expenses
Create more lessons
Independent schools
Replace or supplement your school with one or more independent schools
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Independent schools exist in Europe, online, indoors, and in a few places in the US
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Eliminate the need to hire, train, schedule, rebook, evaluate, pay, or provide insurance and uniforms for a large staff
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Generate more resort promotion and in some cases schedule transportation at no costs
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​Provide more lessons, especially during busy periods to increase growth and safety
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Produce more revenue early in the season with greater preseason lift and rental sales
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​​Generate more ancillary revenue from food, beverage, and retail revenue
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Choose your instructor
Customers love to choose their instructor rather than just a lesson time
Booking individual instructors online for private lessons builds relationships and return business
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It creates better guest experiences and the purchase of more lessons and packages
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Proven to increase revenue up to 3X
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Eliminate the work of scheduling instructors
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Guests search by date, time, type, level, age or other variables, and see only available instructors qualified to teach that lesson
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Instructor photos and videos are displayed
Instructors are listed in the order of your internal rating and display customer ratings
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​Customers like the choices that fit their needs so there are few complaints
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​Generate more preseason revenue when guests book early to get their favorite instructors
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​Reduce instructor turnover by enabling them to earn more income with more repeat business
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Software to book by instructor​
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Focus on demand
​​We are passionate about producing great lessons that increase growth, especially for first time and lower level skiers where there is the greatest demand for lessons
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Instructor training that is proven to increase return business
A new level of focus on safety
Video based microlearning and gamefication to increase engagement and retention both before and during skiing
Especially good for Gen Z instructors as an alternative to more formal traditional training that is too long
Instructors teach an average of three years, it is a seasonal job that most do as a hobby
Instructors have a direct impact on the guests experience, but some resorts provide little if any instructor training or evaluation
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​​​​​​​​​​​​Our quality assurance program evaluates what instructors teach in actual lessons with real customers providing ongoing learning and assessment
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Movement analysis capture and software is available for immediate analysis on the hill and an online review after the lesson
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The program has been tested and refined for more than 20 years
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​​​​Golf resorts offer unique lesson programs that provide a competitive advantage and options for resorts and customers. Ski resorts offered these options in the past and now our innovative training brings that marketplace back to skiing
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Lesson demand​
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81 percent of people who try skiing do not become skiers, we provide a different approach for more success
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Many expect skiing is fun activity like tubing that will be easy and natural to do without preparation, but then think it is not for them when it takes more effort
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Only 30 to 50 percent of first timers take a lesson, so more high quality low level instruction is needed
Most start on or progress to runs that are too difficult before they are ready, so they don't develop an athletic stance or turning from the ground up
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The main goal is usually skiing a harder run or going faster
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​​​73 percent of skiers ski less than six times a season, yet only 7 percent of all skier visits involve instruction
Some are very casual, others are happy with their skiing, but it is hard for skiers to know how well they ski or what they could improve, and lessons can be expensive
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Traditional instructor training focus on higher level skiing as the goal to build skills that are hard for skiers with less fitness, ability, and time to ski
More status is associated with teaching higher lessons so less experienced instructors usually teach first timers where there is a huge demand for great teaching skills
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It is hard to learn anything participating less than 6 times a year. Our program for "Before Skiing" guides first timers and experienced skiers with a "ski score" that that provides clear and consistent goals on and off the slopes
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New expectations
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In more than 25 years since the NSAA growth model was first created, the new skier conversion rate only reached 19 percent which is below the target.
If first timers expect skiing to take time and practice beyond being a fun activity like tubing, they have a greater chance of not feeling frustrated and of becoming skiers.